The Piolo brand case study shows how an Amazon reseller founded a brand with original products thanks to a successful collaboration with Fuso Design.

As designers, we are passionate about exploring the intersections of architecture, sculpture, and design. This passion became the foundation of an exciting collaboration that led to the creation of the Piolo brand. A client approached us with the goal of expanding their Amazon reseller business into a unique e-commerce brand featuring original products. It all started with a simple request: design a napkin holder. However, as we brainstormed and shared ideas, we realized the potential to create something far beyond the ordinary. This is the Piolo brand case study: a story of creativity, ambition, and transformation. We worked closely with the client to bring a shared vision to life, inspired by clean lines, geometric forms, and bold yet elegant details. What began as a napkin holder design quickly grew into the launch of Piolo, a brand and product line that embodies a unique blend of sculpture and functional tableware.

The Piolo brand journey didn’t stop with a single product. The napkin holder’s innovative design inspired the client to develop all of our initial proposals and expand the product range. Our team was tasked with creating an entire catalog of tableware, including a fruit bowl and a trivet, all designed with the same cohesive aesthetic. These products blend practicality with originality, designed to surprise and delight users while maintaining everyday functionality. As the product line grew, so did the brand’s ambition. The client took a bold step by launching piolo.store, an e-commerce platform dedicated to showcasing our designs. Today, Piolo is recognized internationally, with products also available in US stores. Named after the standout napkin holder, Piolo represents how thoughtful design can redefine home accessories.

The most fulfilling aspect of this journey has been witnessing how Piolo’s designs resonate with customers. Users love the unexpected twists in the products and appreciate the meticulous attention to detail. Reflecting on this collaboration, we are proud of what we achieved with the Piolo brand case study. From a single product design to a long-lasting partnership, this project highlights the impact of creativity and a shared vision.