Approach

We are an industrial design studio made in Italy, specializing in crafting innovative products that align with brand identities.

We are a team that blends cultures and competencies, working across diverse industrial design sectors, including consumer electronics and medical devices. Our primary goal is to shape distinct languages for exclusive, market-defining products.

Our approach revolves around human-centered principles, where empathy and passion play central roles. Working on a wide array of projects is a constant source of inspiration, driving us to craft inventive and unconventional designs.

Values

The founding elements of the studio unite and motivate us to face new challenges every day.

Our innovation lies in blending, adjusting, and integrating to meet market demands, while design enhances daily life and builds strong brand connections through emotions. Our approach emphasizes empathy, providing comprehensive insights by immersing in clients’ and consumers’ perspectives.

Our process is adaptable, defining new languages for evolving market needs. The design elevates daily experiences, establishing strong brand connections through emotions. We empathetically understand clients and consumers, gaining holistic project insights, crucial for the development.

TEAM

A multicultural group of professionals passionate about design, always ready to face new challenges.

fuso design is an organic and dynamic product development studio. We are a network of professionals that transforms according to the projects in which it operates and their needs.

The hybrid team of designers and engineers operates remotely, and is managed by its two founders, Giorgio and Ivan, who are based in Italy.

Born and raised in Rome, he focuses his design on the relationship between aesthetic expression and user experience. His goal is to find transversal solutions that satisfy both brand and market demands.

Graduated in Industrial Design with a Master’s degree in ergonomics, manages remotely international design teams developing complex products since 2014.

Giorgio Mastropasqua
Co-Founder

When working on new projects he loves to cure details, trying to combine the maximum simplicity with the maximum functionality.
The Maestro Donald A. Norman is his source of inspiration and the only real influencer of his working method.

Born near Naples and graduated in Florence, he started working immediately after his Master’s degree. Ivan focuses mainly on experience-based design for the physical world.

Ivan Vecchia
Co-Founder
Clients

Our client’s trust allows our everyday growth, as well as a mutual relationship oriented toward success.

Great effort in understanding the requirements, grasping all the details, and developing innovative solutions, despite the novelty of the product. The outcome matches perfectly our needs!

Eric Khairy

MEALTEC

I cannot recommend fuso design studio highly enough. The team's exceptional talent as industrial designers is evident in their innovative and aesthetically pleasing solutions. They possess a unique ability to combine functionality with stunning design, resulting in products that not only meet the needs of end-users but also leave a lasting impression. Throughout our collaboration, the team's professionalism, attention to detail, and commitment to excellence were truly remarkable. fuso design is an invaluable asset to any project.

Alexander Clark

MICRO METALS

Great understanding of product development, elegant designs, fresh mindsets, and good communication. This incredible collaboration leads our product to win a prestigious Design Award.

Karim Abud

UV-C Labs

Great competence, creativity, and professionalism. Quick and punctual availability for clarifications and doubts. The delivery was exactly what my company was looking for.

Emanuele Moccia

TELEMED

fuso design is absolutely an amazing industrial design studio. They are on par with some of the best in the world (I have worked in this space for nearly 25 years). They are also a pleasure to work with, very professional. I strongly recommend their services. 5 stars!

Soudy Khan

KAM

We had huge mechanical constraints for a state-of-the-art consumer hardware product. The team worked around all the requirements and found creative solutions to solve all our product issues.

Jainit Purohit

FRESH REPUBLIC

All-Italian creativity and sensitivity, exceptional human relationships and communications, great understanding of the needs and goals for the project, and surprising solutions implementation.

Annalisa Piretti

U&I

The team processed for us a great redesign of our product. the Communication with them was really great. I recommended them to my partners and I will continue to work with them.

Karim Awat

SOPHIAX AG

Simple yet sophisticated solutions that keep the art at its core. The team thoroughly investigated the market, formulating a unique aesthetic/ergonomics for our unusual appliance.

Prashant Sengar

BIOTRONICS LABS

The team presented us with creative different alternatives which have been precious. Ideas and concerns clearly communicated, and great availability to adapt our timeline and needs.

Ramy Soliman

BONOCLE

Serious professionals, providing valuable insight in the development process, working creatively to solve aesthetic and functional issues collaborating closely with other specialists.

Dan Oren

MONK

Their designs are very inspiring, we asked them to create a product design, gave them the specs and received an impressive design that exceeded expectations. Very talented team.

Gabriel Bone

DIVVI

Product design is elevated to art though approached from a very pragmatic standpoint, considering not just use cases but also the practicality of manufacturing and of different features.

Conor Hearn

VASIOE

75
HAPPY BRANDS
103
SUCCESSFUL PROJECTS
4
DESIGN AWARDS
Land

SAFETY HELMET

Bewatec

MEDICAL BED

IDA Design Award

NEWS

AirOwater

WATER DISPENSER

Bonocle

BRAILLE PHYGITAL DEVICE

K Design Award 2023

NEWS

Write

BIOMETRIC VR HEADSET

Model 001

CLEANING ROBOT

O2

CLEANING EQUIPMENT

Jung

STANDING LAMP

Prodrill

DRILLING MACHINE

Mama’s Kitchen

BREAD MACHINE

MealTec

COOKING ROBOT

Wave

GERMICIDAL DEVICE

EPDA 2021

News

Freshtech

STAND MIXER

Mealtec

MULTICOOKER

ilight

SECURITY LIGHT

Air freshener

FRAGRANCE DIFFUSER

Design Magazines mentions

NEWS

Auroom

CRYPTO WALLET

ODNE

ENDODONTIC PROFESSIONAL TOOL

Cassiopea

SMART DECOR

Hinc Crafted

MONITOR STAND

Cheese Me

CHEESE SLICER

Piolo case history

NEWS

Piolo

NAPKIN HOLDER

Tasty

TRIVET

Pomo

TRIVET

Forma

FRUIT BOWL

Inside Out

NAPKIN HOLDER

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CONTACTS

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PROJECTS
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